Digital Marketing Executive
We are seeking a dynamic Digital Marketing Executive to join our team. This role is perfect for a creative and analytical individual who is passionate about digital marketing and eager to make an impact. You will be involved in all aspects of our digital marketing initiatives, from strategy to execution, helping to boost our brand's online presence and drive measurable results.
Key Responsibilities
- Develop and manage digital marketing campaigns across various platforms, including social media, email, SEO/SEM, and display advertising.
- Analyze market trends and competitor strategies to inform our marketing efforts.
- Create engaging content for our website and social media platforms to increase followership and engagement.
- Monitor and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
- Optimize website content for search engines and lead generation.
- Contribute to the development and implementation of social media strategies to increase engagement and brand awareness.
- Collaborate with internal teams to create cohesive and effective campaigns.
- Stay updated with the latest digital marketing trends and technologies to drive innovation within our marketing efforts.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
- Knowledge of web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Skills in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.